From September 18-20, the Azerbaijan Tourism Board showcased the country’s luxury tourism offerings at the Luxury Travel Mart (LTM) events held in Astana and Almaty, Kazakhstan.

As part of the event, B2B (business-to-business) meetings were held with 25 leading Kazakhstani tour operators and travel agencies, where Azerbaijan’s tourism potential was highlighted. Key topics included ski resorts, Baku city tours, wellness and thermal retreats, as well as business and luxury travel products.

Additionally, in Almaty, a seminar-style business breakfast was organized in collaboration with Kompas Tour, bringing together 50 Kazakhstani travel agencies. During the event, an extensive presentation on Azerbaijan’s key tourism destinations was delivered, providing insights into winter sports, cultural tourism, wellness retreats, and luxury travel experiences.

In January-August 2024, the number of visitors from Kazakhstan to Azerbaijan reached 58,082, marking a 64% increase compared to the same period in 2023.